Black Friday: -20% op alles! Code: BF21 ~ Black Friday: -20% on everything! Code: BF21

Introducing our founder

An-Sofie Hoedt

My name is An-Sofie, 26 y/o and I did studies in fashion and economics. I was born and raised in Roeselare but moved to Ghent a few years ago.

Since I was little, I have spent my time following fashion trends and designing my own clothes. 👗
Some time ago, I also fell in love with cycling. During the week, I love to push my boundaries in a spinning session and during the weekend, I crave for a coffee ride with friends! 🚴🏻‍♀️

As many other women, I like to wear cycling clothes which make me feel like I can climb all mountains in the world, can leave all men behind and look fashionable at the same time. This is why I brought my two passions together and created this brand.

I hope you will enjoy my collections and feel that strong, independent and fashionable women on the bike that you are! 🤩💪🏼